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NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
Open Access
Navigating by the Stars: Current Challenges for Ensuring Trust in the Sharing Economy
Mareike Möhlmann
Mareike Möhlmann
Bentley University
Waltham,
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Möhlmann, Mareike
and
Timm Teubner
Timm Teubner
TU Berlin
Germany
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Teubner, Timm
Oct 23, 2020
NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
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Published Online:
Oct 23, 2020
Page range:
22 - 27
DOI:
https://doi.org/10.2478/nimmir-2020-0013
Keywords
Trust
,
Ratings
,
Reputation
,
Fake Reviews
© 2020 Mareike Möhlmann et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
