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NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
Open Access
Playing the Trust Game Successfully in the Reputation Economy
Giana M. Eckhardt
Giana M. Eckhardt
Royal Holloway University of London
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Eckhardt, Giana M.
Oct 23, 2020
NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
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Published Online:
Oct 23, 2020
Page range:
10 - 17
DOI:
https://doi.org/10.2478/nimmir-2020-0011
Keywords
Digital Marketing
,
Reputation
,
Trust
,
Ratings
,
Sharing Economy
© 2020 Giana M. Eckhardt, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
