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NIM Marketing Intelligence Review
Volume 12 (2020): Issue 1 (May 2020)
Open Access
Case Study “Crowdsourcing@Rivella”: In Search of New Flavors
Silvan Brauen
Silvan Brauen
Head of Business Development Rivella AG
Rothrist, Switzerland
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Brauen, Silvan
Apr 24, 2020
NIM Marketing Intelligence Review
Volume 12 (2020): Issue 1 (May 2020)
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Published Online:
Apr 24, 2020
Page range:
56 - 59
DOI:
https://doi.org/10.2478/nimmir-2020-0009
Keywords
Crowdsourcing
,
Innovation
,
Brand Extension
,
Social Bias
© 2020 Silvan Brauen, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
