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NIM Marketing Intelligence Review
Volume 12 (2020): Issue 1 (May 2020)
Open Access
Crowd Innovation: The Philosopher’s Stone, a Silver Bullet, or Pandora’s Box?
Kurt Matzler
Kurt Matzler
University of Innsbruck
Austria
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Matzler, Kurt
Apr 24, 2020
NIM Marketing Intelligence Review
Volume 12 (2020): Issue 1 (May 2020)
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Published Online:
Apr 24, 2020
Page range:
10 - 17
DOI:
https://doi.org/10.2478/nimmir-2020-0002
Keywords
Crowdsourcing
,
Innovation
,
Open Collaboration
,
Contests
,
Outliers
© 2020 Kurt Matzler, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
