Open Access

AI-Driven Sales Automation: Using Chatbots to Boost Sales

Christian Hildebrand

Christian Hildebrand

Institute of Marketing (IfM-HSG), University of St. GallenSwitzerland
Search for this author on
Sciendo|Google Scholar
Hildebrand, Christian
 and 
Anouk Bergner

Anouk Bergner

University of St. GallenSwitzerland
Search for this author on
Sciendo|Google Scholar
Bergner, Anouk
  
Nov 15, 2019
AI-Driven Sales Automation: Using Chatbots to Boost Sales's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Nov 15, 2019
Page range: 36 - 41
DOI: https://doi.org/10.2478/nimmir-2019-0014
Keywords
© 2019 Christian Hildebrand et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Hildebrand, Christian
Institute of Marketing (IfM-HSG), University of St. GallenSwitzerland
Bergner, Anouk
University of St. GallenSwitzerland
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
Journal RSS Feed