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Using Consumers’ Digital Footprints for More Persuasive Mass Communication

Sandra Matz

Sandra Matz

Columbia Business SchoolNew York,
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Matz, Sandra
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Michal Kosinski

Michal Kosinski

Stanford Graduate School of BusinessStanford,
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Kosinski, Michal
  
Nov 15, 2019
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Published Online: Nov 15, 2019
Page range: 18 - 23
DOI: https://doi.org/10.2478/nimmir-2019-0011
Keywords
© 2019 Sandra Matz et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Matz, Sandra
Columbia Business SchoolNew York
Kosinski, Michal
Stanford Graduate School of BusinessStanford
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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