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The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide

Christian Hildebrand

Christian Hildebrand

Institute of Marketing (IfM-HSG), University of St. GallenSwitzerland
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Hildebrand, Christian
  
Nov 15, 2019
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Published Online: Nov 15, 2019
Page range: 10 - 17
DOI: https://doi.org/10.2478/nimmir-2019-0010
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© 2019 Christian Hildebrand, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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