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E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?

Peter Linzbach

Peter Linzbach

University of CologneCologne, Germany
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Linzbach, Peter
, 
J. Jeffrey Inman

J. Jeffrey Inman

Katz Graduate School of Business, University of Pittsburgh
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Inman, J. Jeffrey
 and 
Hristina Nikolova

Hristina Nikolova

Carroll School of Management, Boston CollegeBoston,
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Nikolova, Hristina
  
Apr 24, 2019
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Published Online: Apr 24, 2019
Page range: 42 - 47
DOI: https://doi.org/10.2478/nimmir-2019-0007
Keywords
© 2019 Peter Linzbach et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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