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NIM Marketing Intelligence Review
Volume 11 (2019): Issue 1 (May 2019)
Open Access
Keeping Loyalty Programs Fit for the Digital Age
Matilda Dorotic
Matilda Dorotic
Norwegian Business School
Oslo, Norway
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Dorotic, Matilda
Apr 24, 2019
NIM Marketing Intelligence Review
Volume 11 (2019): Issue 1 (May 2019)
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Published Online:
Apr 24, 2019
Page range:
24 - 29
DOI:
https://doi.org/10.2478/nimmir-2019-0004
Keywords
Retailing
,
Loyalty Programs
,
Consumer Spending
,
Rewards
,
Digitalization
© 2019 Matilda Dorotic, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
