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NIM Marketing Intelligence Review
Volume 11 (2019): Issue 1 (May 2019)
Open Access
Reinventing the Retailer: Retaining Relevance and Customer Access
Werner Reinartz
Werner Reinartz
Center for Research in Retailing (IFH), University of Cologne
Germany
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Reinartz, Werner
Apr 24, 2019
NIM Marketing Intelligence Review
Volume 11 (2019): Issue 1 (May 2019)
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Published Online:
Apr 24, 2019
Page range:
10 - 17
DOI:
https://doi.org/10.2478/nimmir-2019-0002
Keywords
Retailing
,
E-commerce
,
Platforms
,
Digitalization
,
Automation
,
Individualization
© 2019 Werner Reinartz, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
