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Celebrity Endorsement Influence on Destination Image

Ivana Marković

Ivana Marković

Academy of Professional StudiesValjevo, Serbia
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Marković, Ivana
, 
Gordana Radosavljević

Gordana Radosavljević

University of Kragujevac, Faculty of EconomicsSerbia
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Radosavljević, Gordana
 and 
Katarina Borisavljević

Katarina Borisavljević

University of Kragujevac, Faculty of EconomicsSerbia
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Borisavljević, Katarina
  
Jan 05, 2023
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Published Online: Jan 05, 2023
Page range: 66 - 74
Received: Oct 01, 2022
Accepted: Nov 01, 2022
DOI: https://doi.org/10.2478/ngoe-2022-0024
Keywords
© 2022 Ivana Marković et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Marković, Ivana
Academy of Professional StudiesValjevo, Serbia
Radosavljević, Gordana
University of Kragujevac, Faculty of EconomicsSerbia
Borisavljević, Katarina
University of Kragujevac, Faculty of EconomicsSerbia
Language:
English
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4 times per year
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Business and Economics, Political Economics, Economic Policy, Business Management, Management, Organization, Corporate Governance, Mathematics and Statistics for Economists, Statitistics
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