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A Pilot Study of Some Aspects of the Perceived Usability of Mobile Advertising Among Students

Maja Rožman

Maja Rožman

University of Maribor, Faculty of Economics and BusinessMaribor, Slovenia
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Rožman, Maja
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Dijana Oreški

Dijana Oreški

University of Zagreb, Faculty of Organization and InformaticsVaraždin, Croatia
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Oreški, Dijana
 and 
Polona Tominc

Polona Tominc

University of Maribor, Faculty of Economics and BusinessMaribor, Slovenia
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Tominc, Polona
  
Oct 15, 2022
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Published Online: Oct 15, 2022
Page range: 50 - 60
Received: Jun 01, 2022
Accepted: Aug 01, 2022
DOI: https://doi.org/10.2478/ngoe-2022-0017
Keywords
© 2022 Maja Rožman, et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Rožman, Maja
University of Maribor, Faculty of Economics and BusinessMaribor, Slovenia
Oreški, Dijana
University of Zagreb, Faculty of Organization and InformaticsVaraždin, Croatia
Tominc, Polona
University of Maribor, Faculty of Economics and BusinessMaribor, Slovenia
Language:
English
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4 times per year
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Business and Economics, Political Economics, Economic Policy, Business Management, Management, Organization, Corporate Governance, Mathematics and Statistics for Economists, Statitistics
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