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Naše gospodarstvo/Our economy
Volume 67 (2021): Issue 4 (December 2021)
Open Access
Factors Influencing the Perception of Destination Brand Luxuriousness
Zoran Krupka
Zoran Krupka
,
Andreja Dobra
Andreja Dobra
and
Goran Vlašić
Goran Vlašić
| Dec 30, 2021
Naše gospodarstvo/Our economy
Volume 67 (2021): Issue 4 (December 2021)
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Article Category:
ORIGINAL SCIENTIFIC PAPER
Published Online:
Dec 30, 2021
Page range:
74 - 86
Received:
Oct 01, 2021
Accepted:
Nov 01, 2021
DOI:
https://doi.org/10.2478/ngoe-2021-0022
Keywords
brand management
,
luxury
,
destination
,
building factors
,
luxury branding
© 2021 Author(s), published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Zoran Krupka
Croatia
Andreja Dobra
Zagreb, Croatia
Goran Vlašić
Croatia