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Factors Influencing the Perception of Destination Brand Luxuriousness

,

and

Vlašić, Goran

Dec 30, 2021

Naše gospodarstvo/Our economy

Volume 67 (2021): Issue 4 (December 2021)

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Article Category: ORIGINAL SCIENTIFIC PAPER

Published Online: Dec 30, 2021

Page range: 74 - 86

Received: Oct 01, 2021

Accepted: Nov 01, 2021

DOI: https://doi.org/10.2478/ngoe-2021-0022

Keywords
brand management, luxury, destination, building factors, luxury branding

© 2021 Author(s), published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Political Economics, Economic Policy, Business Management, Management, Organization, Corporate Governance, Mathematics and Statistics for Economists, Statitistics

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