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Naše gospodarstvo/Our economy
Volume 67 (2021): Issue 3 (September 2021)
Open Access
Performance in B2B Sales: An Explanation of How Channel Management and Communication Influence a Firm’s Performance
Maier Günther
Maier Günther
| Oct 22, 2021
Naše gospodarstvo/Our economy
Volume 67 (2021): Issue 3 (September 2021)
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Published Online:
Oct 22, 2021
Page range:
38 - 48
Received:
Feb 01, 2021
Accepted:
Aug 01, 2021
DOI:
https://doi.org/10.2478/ngoe-2021-0016
Keywords
Channel management
,
communication
,
sales performance
,
sales cycle
,
industrial marketing
© 2021 Maier Günther, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Maier Günther
PhD Student at the University of Applied Sciences Burgenland,
Austria