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Naše gospodarstvo/Our economy
Volume 66 (2020): Issue 3 (September 2020)
Open Access
Consumer Perceived Risk by Online Purchasing: The Experiences in Hungary
Zita Balogh
Zita Balogh
University of Sopron, István Széchenyi Management and Organisation Studies Doctoral School
Hungary
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Balogh, Zita
and
Katalin Mészáros
Katalin Mészáros
University of Sopron, Alexandre Lamfalussy Faculty of Economics, Institution of Business Studies
Hungary
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Mészáros, Katalin
Oct 06, 2020
Naše gospodarstvo/Our economy
Volume 66 (2020): Issue 3 (September 2020)
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Published Online:
Oct 06, 2020
Page range:
14 - 21
Received:
May 01, 2020
Accepted:
Jul 01, 2020
DOI:
https://doi.org/10.2478/ngoe-2020-0014
Keywords
perceived risk
,
perceived risk types
,
online shopping
,
consumers′ purchasing behaviour
,
exploratory factor analysis
© 2020 Zita Balogh et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
