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Journals
Naše gospodarstvo/Our economy
Volume 65 (2019): Issue 4 (December 2019)
Open Access
Smart Cities Marketing and Its Conceptual Grounds
Anita Maček
Anita Maček
University of Applied Sciences, DOBA Business School
Graz,
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Maček, Anita
,
Rasto Ovin
Rasto Ovin
DOBA Business School
Maribor, Slovenia
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Ovin, Rasto
and
Urška Starc-Peceny
Urška Starc-Peceny
Slovenia
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Starc-Peceny, Urška
Dec 31, 2019
Naše gospodarstvo/Our economy
Volume 65 (2019): Issue 4 (December 2019)
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Published Online:
Dec 31, 2019
Page range:
110 - 116
Received:
Oct 01, 2019
Accepted:
Nov 01, 2019
DOI:
https://doi.org/10.2478/ngoe-2019-0024
Keywords
smart cities
,
marketing
,
economics
,
conceptual grounds
© 2019 Anita Maček et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
