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Naše gospodarstvo/Our economy
Volume 65 (2019): Issue 4 (December 2019)
Open Access
Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation
Borut Milfelner
Borut Milfelner
,
Jasmina Dlačić
Jasmina Dlačić
,
Boris Snoj
Boris Snoj
and
Aleksandra Selinšek
Aleksandra Selinšek
| Dec 31, 2019
Naše gospodarstvo/Our economy
Volume 65 (2019): Issue 4 (December 2019)
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Published Online:
Dec 31, 2019
Page range:
1 - 13
Received:
Aug 01, 2019
Accepted:
Oct 01, 2019
DOI:
https://doi.org/10.2478/ngoe-2019-0015
Keywords
proactive market orientation
,
responsive market orientation
,
innovativeness
,
capacity to innovate
,
financial performance
© 2019 Borut Milfelner et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Borut Milfelner
University of Maribor, Faculty of Economics and Business
Slovenia
Jasmina Dlačić
University of Rijeka, Faculty of Economics and Business
Croatia
Boris Snoj
University of Maribor, Faculty of Economics and Business
Slovenia
Aleksandra Selinšek
University of Maribor, Faculty of Economics and Business
Slovenia