The Impact of Internal Employer Branding on Employee Engagement and Retention

The goal of this research is to identify the impact of IEB on employee engagement and retention in IT companies. The quantitative research involved 203 IT professionals. The significant relationship between IEB, employee engagement, employee retention and social identity was revealed. The study showed that employee engagement is mostly affected by the following dimensions of IEB: organizational values, rewards and recognition, while in addition, internal communication has a positive effect on employee retention.

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career

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The Impact of Internal Employer Branding on Employee Engagement and Retention

Raimonda Alonderienė

Julija Urbelė

Published Online: Dec 08, 2024

Page range: 1 - 22

Received: Aug 25, 2023

Accepted: Aug 30, 2024

DOI: https://doi.org/10.2478/mosr-2024-0001

Keywordsemployee retention, employee engagement, internal employer branding (IEB), social identity

© 2024 Raimonda Alonderienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
employee retention, employee engagement, internal employer branding (IEB), social identity