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Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior

Arvydas Petras Bakanauskas

Arvydas Petras Bakanauskas

professor at the Faculty of Economics and Management, Marketing Department, Vytautas Magnus UniversityLithuania
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Bakanauskas, Arvydas Petras
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Edita Kondrotienė

Edita Kondrotienė

Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
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Kondrotienė, Edita
 and 
Edita Jezukevičienė

Edita Jezukevičienė

researcher at the Institute of Educational Research, Vytautas Magnus UniversityLithuania
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Jezukevičienė, Edita
  
Oct 18, 2022
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Published Online: Oct 18, 2022
Page range: 43 - 66
Received: Mar 17, 2022
Accepted: Aug 10, 2022
DOI: https://doi.org/10.2478/mosr-2022-0003
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© 2022 Arvydas Petras Bakanauskas et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Bakanauskas, Arvydas Petras
professor at the Faculty of Economics and Management, Marketing Department, Vytautas Magnus UniversityLithuania
Kondrotienė, Edita
Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
Jezukevičienė, Edita
researcher at the Institute of Educational Research, Vytautas Magnus UniversityLithuania
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English
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