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Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior

Arvydas Petras Bakanauskas

Arvydas Petras Bakanauskas

professor at the Faculty of Economics and Management, Marketing Department, Vytautas Magnus UniversityLithuania
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Bakanauskas, Arvydas Petras
, 
Edita Kondrotienė

Edita Kondrotienė

Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
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Kondrotienė, Edita
 and 
Edita Jezukevičienė

Edita Jezukevičienė

researcher at the Institute of Educational Research, Vytautas Magnus UniversityLithuania
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Jezukevičienė, Edita
  
Oct 18, 2022
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Published Online: Oct 18, 2022
Page range: 43 - 66
Received: Mar 17, 2022
Accepted: Aug 10, 2022
DOI: https://doi.org/10.2478/mosr-2022-0003
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© 2022 Arvydas Petras Bakanauskas et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
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English
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