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Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions

Bilal Khalid

Bilal Khalid

KMITL Business School, King Mongkut’s Institute of Technology LadkrabangBangkok, Thailand
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Khalid, Bilal
  
Oct 24, 2024
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Published Online: Oct 24, 2024
Page range: 382 - 401
DOI: https://doi.org/10.2478/mmcks-2024-0017
Keywords
© 2024 Bilal Khalid., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Khalid, Bilal
KMITL Business School, King Mongkut’s Institute of Technology LadkrabangBangkok, Thailand
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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