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Digital marketing adoption of microenterprises in a technology acceptance approach

Ágnes Buvár

Ágnes Buvár

ELTE Eötvös Loránd UniversityBudapest, Hungary
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Buvár, Ágnes
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Mirkó Gáti

Mirkó Gáti

Corvinus University of BudapestBudapest, Hungary
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Gáti, Mirkó
  
Jun 28, 2023
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Published Online: Jun 28, 2023
Page range: 127 - 144
DOI: https://doi.org/10.2478/mmcks-2023-0008
Keywords
© 2023 Ágnes Buvár et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Buvár, Ágnes
ELTE Eötvös Loránd UniversityBudapest, Hungary
Gáti, Mirkó
Corvinus University of BudapestBudapest, Hungary
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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