Digital marketing adoption of microenterprises in a technology acceptance approach

Publicado en línea: 28 jun 2023

Páginas: 127 - 144

DOI: https://doi.org/10.2478/mmcks-2023-0008

Palabras clave

microenterprise, Technology Acceptance Model (TAM), knowledge source, trust, digital marketing

© 2023 Ágnes Buvár et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.