Open Access

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana

Cleophas Attor

Cleophas Attor

Faculty of Management and Economics, Tomas Bata University in ZlinCzech Republic
Search for this author on
Sciendo|Google Scholar
Attor, Cleophas
, 
Abdul Bashiru Jibril

Abdul Bashiru Jibril

Rabat Business School, International University of RabatRabat-Sale, Morocco
Search for this author on
Sciendo|Google Scholar
Jibril, Abdul Bashiru
, 
John Amoah

John Amoah

Faculty of Management and Economics, Tomas Bata University in Zlin, Takoradi Technical University
Search for this author on
Sciendo|Google Scholar
Amoah, John
 and 
Miloslava Chovancova

Miloslava Chovancova

Faculty of Management and Economics, Tomas Bata University in ZlinCzech Republic
Search for this author on
Sciendo|Google Scholar
Chovancova, Miloslava
  
Jul 12, 2022
Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Jul 12, 2022
Page range: 156 - 177
DOI: https://doi.org/10.2478/mmcks-2022-0009
Keywords
© 2022 Cleophas Attor et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Attor, Cleophas
Faculty of Management and Economics, Tomas Bata University in ZlinCzech Republic
Jibril, Abdul Bashiru
Rabat Business School, International University of RabatRabat-Sale, Morocco
Amoah, John
Faculty of Management and Economics, Tomas Bata University in Zlin, Takoradi Technical University
Chovancova, Miloslava
Faculty of Management and Economics, Tomas Bata University in ZlinCzech Republic
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
Journal RSS Feed