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Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana

Cleophas Attor

Cleophas Attor

Faculty of Management and Economics, Tomas Bata University in ZlinCzech Republic
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Attor, Cleophas
, 
Abdul Bashiru Jibril

Abdul Bashiru Jibril

Rabat Business School, International University of RabatRabat-Sale, Morocco
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Jibril, Abdul Bashiru
, 
John Amoah

John Amoah

Faculty of Management and Economics, Tomas Bata University in Zlin, Takoradi Technical University
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Amoah, John
 and 
Miloslava Chovancova

Miloslava Chovancova

Faculty of Management and Economics, Tomas Bata University in ZlinCzech Republic
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Chovancova, Miloslava
  
Jul 12, 2022
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Published Online: Jul 12, 2022
Page range: 156 - 177
DOI: https://doi.org/10.2478/mmcks-2022-0009
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© 2022 Cleophas Attor et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
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Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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