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Journals
Management & Marketing
Volume 17 (2022): Issue 1 (March 2022)
Open Access
Market orientation and corporate performance in the health industry
Bence Kovács
Bence Kovács
and
Zoltán Szakály
Zoltán Szakály
| Apr 10, 2022
Management & Marketing
Volume 17 (2022): Issue 1 (March 2022)
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Published Online:
Apr 10, 2022
Page range:
41 - 60
DOI:
https://doi.org/10.2478/mmcks-2022-0003
Keywords
market orientation
,
MKTOR scale
,
corporate performance
,
health industry
,
SME
© 2022 Bence Kovács et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Bence Kovács
Károly Ihrig Doctoral School of Management and Business
Debrecen, Hungary
Zoltán Szakály
University of Debrecen, Institute of Marketing and Commerce
Debrecen, Hungary