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Management & Marketing
Volume 16 (2021): Issue 3 (September 2021)
Open Access
Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction
Katarina Janoskova
Katarina Janoskova
,
Pavol Kral
Pavol Kral
,
Gheorghe H. Popescu
Gheorghe H. Popescu
,
Zuzana Rowland
Zuzana Rowland
and
Katarina Kramarova
Katarina Kramarova
| Oct 01, 2021
Management & Marketing
Volume 16 (2021): Issue 3 (September 2021)
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Published Online:
Oct 01, 2021
Page range:
300 - 315
DOI:
https://doi.org/10.2478/mmcks-2021-0018
Keywords
brand
,
customer perception
,
brand perception
,
marketing research
,
Slovakia
,
Chi-Square test
© 2021 Katarina Janoskova et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Katarina Janoskova
University of Zilina,
Zilina, Slovakia
Pavol Kral
University of Zilina,
Zilina, Slovakia
Gheorghe H. Popescu
Christian University,
Bucharest, Romania
Zuzana Rowland
School of Expertness and Valuation
Ceske Budejovice
Katarina Kramarova
University of Zilina,
Zilina, Slovakia