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Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction

Katarina Janoskova

Katarina Janoskova

University of ZilinaZilina, Slovakia
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Janoskova, Katarina
, 
Pavol Kral

Pavol Kral

University of ZilinaZilina, Slovakia
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Kral, Pavol
, 
Gheorghe H. Popescu

Gheorghe H. Popescu

Christian UniversityBucharest, Romania
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Popescu, Gheorghe H.
, 
Zuzana Rowland

Zuzana Rowland

School of Expertness and ValuationCeske Budejovice,
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Rowland, Zuzana
 and 
Katarina Kramarova

Katarina Kramarova

University of ZilinaZilina, Slovakia
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Kramarova, Katarina
  
Oct 01, 2021
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Published Online: Oct 01, 2021
Page range: 300 - 315
DOI: https://doi.org/10.2478/mmcks-2021-0018
Keywords
© 2021 Katarina Janoskova et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Marketing, Sales, Customer Relations, Business Development, Change Management, Cooperation, Entrepreneurship
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