Open Access

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs


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Mehmet Civelek
University of Entrepreneurship and Law, Ostrava
Michal Červinka
University of Entrepreneurship and Law, Ostrava
Krzysztof Gajdka
University of Entrepreneurship and Law, Prague
Václav Nétek
University of Entrepreneurship and Law, Ostrava