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Cause-Related Marketing: Do Managers Understand and Use This Tool?

Mafalda M. Miranda

Mafalda M. Miranda

Católica Porto Business School – Universidade Católica PortuguesaPortugal
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Miranda, Mafalda M.
, 
Susana Costa e Silva

Susana Costa e Silva

Católica Porto Business School – Universidade Católica PortuguesaPortugal
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Silva, Susana Costa e
, 
Paulo Duarte

Paulo Duarte

NECE - Research Centre on Business Sciences, Universidade da Beira InteriorPortugal
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Duarte, Paulo
 and 
Daniel Glaser-Segura

Daniel Glaser-Segura

Texas A&M University – San Antonio
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Glaser-Segura, Daniel
  
Dec 31, 2020
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Published Online: Dec 31, 2020
Page range: 587 - 604
DOI: https://doi.org/10.2478/mmcks-2020-0034
Keywords
© 2020 Mafalda M. Miranda et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Marketing, Sales, Customer Relations, Business Development, Change Management, Cooperation, Entrepreneurship
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