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Management & Marketing
Volume 15 (2020): Issue 4 (December 2020)
Open Access
Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets
Pavol Kral
Pavol Kral
,
Katarina Janoskova
Katarina Janoskova
,
George Lazaroiu
George Lazaroiu
and
Petr Suler
Petr Suler
| Dec 31, 2020
Management & Marketing
Volume 15 (2020): Issue 4 (December 2020)
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Published Online:
Dec 31, 2020
Page range:
570 - 586
DOI:
https://doi.org/10.2478/mmcks-2020-0033
Keywords
brand
,
consumer attitudes
,
brand preference
,
Pearson Chi-Square
© 2020 Pavol Kral et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Pavol Kral
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Katarina Janoskova
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
George Lazaroiu
The Cognitive Labor Institute Spiru Haret University
Bucharest
Petr Suler
School of Expertness and Valuation, Institute of Technology and Business in České Budějovice