Open Access

Price search behaviour in digital markets – A perspective from Romania

Diana-Maria Vrânceanu

Vrânceanu, Diana-Maria

,

Claudia-Elena Țuclea

Țuclea, Claudia-Elena

and

Țigu, Gabriela

Jun 30, 2020

Price search behaviour in digital markets – A perspective from Romania's Cover Image

Management & Marketing

Volume 15 (2020): Issue 2 (June 2020)

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Published Online: Jun 30, 2020

Page range: 219 - 235

DOI: https://doi.org/10.2478/mmcks-2020-0014

Keywords
price search behaviour, perceived value, online, price sensitivity, survey

© 2020 Diana-Maria Vrânceanu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Vrânceanu, Diana-Maria

Bucharest University of Economic StudiesBucharest, Romania

Țuclea, Claudia-Elena

Bucharest University of Economic StudiesBucharest, Romania

Țigu, Gabriela

Bucharest University of Economic StudiesBucharest, Romania

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Management, Organization, Corporate Governance, Marketing, Sales, Customer Relations, Business Development, Change Management, Cooperation, Entrepreneurship

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