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Management & Marketing
Volume 15 (2020): Issue 2 (June 2020)
Open Access
Price search behaviour in digital markets – A perspective from Romania
Diana-Maria Vrânceanu
Diana-Maria Vrânceanu
Bucharest University of Economic Studies
Bucharest, Romania
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Vrânceanu, Diana-Maria
,
Claudia-Elena Țuclea
Claudia-Elena Țuclea
Bucharest University of Economic Studies
Bucharest, Romania
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Țuclea, Claudia-Elena
and
Gabriela Țigu
Gabriela Țigu
Bucharest University of Economic Studies
Bucharest, Romania
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Țigu, Gabriela
Jun 30, 2020
Management & Marketing
Volume 15 (2020): Issue 2 (June 2020)
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Published Online:
Jun 30, 2020
Page range:
219 - 235
DOI:
https://doi.org/10.2478/mmcks-2020-0014
Keywords
price search behaviour
,
perceived value
,
online
,
price sensitivity
,
survey
© 2020 Diana-Maria Vrânceanu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
