Skip to content
Publish & Distribute
Publishing Solutions
Distribution Solutions
Library Services
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Journal Matcher
Blog
Contact
Search
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Management & Marketing
Volume 15 (2020): Issue 1 (March 2020)
Open Access
The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers
Jiří Bejtkovský
Jiří Bejtkovský
Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Management and Marketing
Zlín,
Search for this author on
Sciendo
|
Google Scholar
Bejtkovský, Jiří
and
Narcis Copca
Narcis Copca
Bucharest University of Economic Studies
Bucharest, Romania
Search for this author on
Sciendo
|
Google Scholar
Copca, Narcis
Mar 31, 2020
Management & Marketing
Volume 15 (2020): Issue 1 (March 2020)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Download Cover
Published Online:
Mar 31, 2020
Page range:
95 - 108
DOI:
https://doi.org/10.2478/mmcks-2020-0006
Keywords
employer branding creation
,
HR marketing
,
healthcare service providers
,
human resource management
,
employees
,
Czech Republic
© 2020 Jiří Bejtkovský et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
