Open Access

Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase

Mehdi Mahdavi

Mehdi Mahdavi

Islamic Azad University of TehranTehran,
Search for this author on
Sciendo|Google Scholar
Mahdavi, Mehdi
, 
Belem Barbosa

Belem Barbosa

University of AveiroAveiro, Portugal
Search for this author on
Sciendo|Google Scholar
Barbosa, Belem
, 
Zaíla Oliveira

Zaíla Oliveira

Unichristus University Center and Fametro University CenterFortaleza, Brazil
Search for this author on
Sciendo|Google Scholar
Oliveira, Zaíla
 and 
Valentina Chkoniya

Valentina Chkoniya

University of AveiroAveiro, Portugal
Search for this author on
Sciendo|Google Scholar
Chkoniya, Valentina
  
Oct 24, 2019
Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Oct 24, 2019
Page range: 304 - 317
DOI: https://doi.org/10.2478/mmcks-2019-0022
Keywords
© 2019 Mehdi Mahdavi et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
Journal RSS Feed