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Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

Pedro Ferreira

Pedro Ferreira

Univ Portucalense, Research on Economics, Management and Information Technologies – REMITPorto, Portugal
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Ferreira, Pedro
, 
Paula Rodrigues

Paula Rodrigues

University Lusíada-NorthPorto, Portugal
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Rodrigues, Paula
 and 
Pedro Rodrigues

Pedro Rodrigues

University Lusíada-NorthPorto, Portugal
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Rodrigues, Pedro
  
Oct 24, 2019
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Published Online: Oct 24, 2019
Page range: 278 - 291
DOI: https://doi.org/10.2478/mmcks-2019-0020
Keywords
© 2019 Pedro Ferreira et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Marketing, Sales, Customer Relations, Business Development, Change Management, Cooperation, Entrepreneurship
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