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Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

Jiří Bejtkovský

Bejtkovský, Jiří

Oct 29, 2018

Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context's Cover Image

Management & Marketing

Volume 13 (2018): Issue 3 (September 2018)

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Published Online: Oct 29, 2018

Page range: 1133 - 1149

DOI: https://doi.org/10.2478/mmcks-2018-0028

Keywords
Czech Republic, employer branding, generation Y, internal and external branding, marketing, students, the Two-sample t-Test for equal means

© 2018 Jiří Bejtkovský, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Bejtkovský, Jiří

Tomas Bata University in ZlínZlín

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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