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Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
Open Access
Factors of communication mix on social media and their role in forming customer experience and brand image
Radovan Bacik
Radovan Bacik
,
Richard Fedorko
Richard Fedorko
,
Ludovit Nastisin
Ludovit Nastisin
and
Beata Gavurova
Beata Gavurova
| Oct 29, 2018
Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
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Published Online:
Oct 29, 2018
Page range:
1108 - 1118
DOI:
https://doi.org/10.2478/mmcks-2018-0026
Keywords
brand
,
social media
,
customer experience
,
brand image
,
correlation analysis
© 2018 Radovan Bacik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Radovan Bacik
University of Prešov,
Prešov
Richard Fedorko
University of Prešov,
Prešov
Ludovit Nastisin
University of Prešov,
Prešov
Beata Gavurova
Technical University of Košice,
Košice