Open Access

Factors of communication mix on social media and their role in forming customer experience and brand image


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Radovan Bacik
University of Prešov, Prešov
Richard Fedorko
University of Prešov, Prešov
Ludovit Nastisin
University of Prešov, Prešov
Beata Gavurova
Technical University of Košice, Košice