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Factors of communication mix on social media and their role in forming customer experience and brand image

Radovan Bacik

Radovan Bacik

University of PrešovPrešov,
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Bacik, Radovan
, 
Richard Fedorko

Richard Fedorko

University of PrešovPrešov,
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Fedorko, Richard
, 
Ludovit Nastisin

Ludovit Nastisin

University of PrešovPrešov,
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Nastisin, Ludovit
 and 
Beata Gavurova

Beata Gavurova

Technical University of KošiceKošice,
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Gavurova, Beata
  
Oct 29, 2018
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Published Online: Oct 29, 2018
Page range: 1108 - 1118
DOI: https://doi.org/10.2478/mmcks-2018-0026
Keywords
© 2018 Radovan Bacik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
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4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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