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Digital Transformation in Health Care and Its Marketing Dimension

Sep 17, 2023

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Marketing of Scientific and Research Organizations

Volume 49 (2023): Issue 3 (September 2023)

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Article Category: Research Article

Published Online: Sep 17, 2023

Page range: 27 - 46

Received: Mar 25, 2023

Accepted: Jul 13, 2023

DOI: https://doi.org/10.2478/minib-2023-0014

Keywords
digital transformation, artificial intelligence, health care, marketing, patient, generations X and Y

© 2023 Iwona Czerska, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Czerska, Iwona

Department of Marketing Research, Faculty of Management, Wroclaw University of Economics and BusinessWroclaw, Poland

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research

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