Digital Transformation in Health Care and Its Marketing Dimension
Iwona Czerska
Department of Marketing Research, Faculty of Management, Wroclaw University of Economics and BusinessWroclaw, Poland
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17 sept 2023
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Categoría del artículo: Research Article
Publicado en línea: 17 sept 2023
Páginas: 27 - 46
Recibido: 25 mar 2023
Aceptado: 13 jul 2023
DOI: https://doi.org/10.2478/minib-2023-0014
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© 2023 Iwona Czerska, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Czerska, Iwona
Department of Marketing Research, Faculty of Management, Wroclaw University of Economics and BusinessWroclaw, Poland