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Journals
Marketing of Scientific and Research Organizations
Volume 49 (2023): Issue 3 (September 2023)
Open Access
Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
Cosmas Anayochukwu Nwankwo
Cosmas Anayochukwu Nwankwo
Kozminski University
Warszawa,
University of KwaZulu Natal
Durban, South Africa
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Nwankwo, Cosmas Anayochukwu
and
MacDonald Isaac Kanyangale
MacDonald Isaac Kanyangale
Kozminski University
Warszawa,
University of KwaZulu Natal
Durban, South Africa
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Sciendo
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Kanyangale, MacDonald Isaac
Sep 17, 2023
Marketing of Scientific and Research Organizations
Volume 49 (2023): Issue 3 (September 2023)
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Article Category:
Research Article
Published Online:
Sep 17, 2023
Page range:
1 - 26
Received:
Mar 17, 2023
Accepted:
Jul 13, 2023
DOI:
https://doi.org/10.2478/minib-2023-0013
Keywords
customer experience management
,
customer retention
,
cognitive identity
,
affective identity
,
physical identity
,
social identity
© 2023 Cosmas Anayochukwu Nwankwo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Nwankwo, Cosmas Anayochukwu
Kozminski University
Warszawa
University of KwaZulu Natal
Durban, South Africa
Kanyangale, MacDonald Isaac
Kozminski University
Warszawa
University of KwaZulu Natal
Durban, South Africa