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Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market

Liudmyla Shulhina

Shulhina, Liudmyla

Oct 22, 2021

Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market's Cover Image

Marketing of Scientific and Research Organizations

Volume 41 (2021): Issue 3 (September 2021)

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Published Online: Oct 22, 2021

Page range: 95 - 114

DOI: https://doi.org/10.2478/minib-2021-0016

Keywords
innovative products, tourism market product life cycle concept, consumer behavior theory, market subsegments, diffusion rate, Rogers and Bass model

© 2021 Liudmyla Shulhina, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Shulhina, Liudmyla

University of Finance and LawBielsko-Biała, Poland

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research

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