Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market

Publicado en línea: 22 oct 2021

Páginas: 95 - 114

DOI: https://doi.org/10.2478/minib-2021-0016

Palabras clave

innovative products, tourism market product life cycle concept, consumer behavior theory, market subsegments, diffusion rate, Rogers and Bass model

© 2021 Liudmyla Shulhina, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.