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Informative Value of Packaging as a Determinant of Food Purchase

Magdalena Ankiel

Magdalena Ankiel

Poznań University of Economics and Business, Institute of MarketingPoznań, Poland
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Ankiel, Magdalena
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Mariola Grzybowska-Brzezińska

Mariola Grzybowska-Brzezińska

University of Warmia and Mazury in Olsztyn, Institute of Economics and FinancesPoland
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Grzybowska-Brzezińska, Mariola
  
Jul 09, 2020
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Published Online: Jul 09, 2020
Page range: 31 - 44
DOI: https://doi.org/10.2478/minib-2020-0015
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© 2020 Magdalena Ankiel et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Ankiel, Magdalena ORCID Icon
Poznań University of Economics and Business, Institute of MarketingPoznań, Poland
Grzybowska-Brzezińska, Mariola ORCID Icon
University of Warmia and Mazury in Olsztyn, Institute of Economics and FinancesPoland
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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