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Shift from Product Innovation Strategy to Marketing Innovation Strategy to Add Value to the Firm

Fatima Bouhelal

Fatima Bouhelal

University of MascaraMascara, DZ
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Bouhelal, Fatima
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Lakhdar Adouka

Lakhdar Adouka

University of MascaraMascara, DZ
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Adouka, Lakhdar
  
Jun 16, 2022
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Published Online: Jun 16, 2022
Page range: 167 - 178
Received: Jan 04, 2022
Accepted: Apr 27, 2022
DOI: https://doi.org/10.2478/mdke-2022-0012
Keywords
© 2022 Fatima Bouhelal et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Bouhelal, Fatima
University of MascaraMascara, DZ
Adouka, Lakhdar
University of MascaraMascara, DZ
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Political Economics, Macroecomics, Business Management, Business Management, other, Social Sciences, Sociology, Labor, Trade Unions, Sociology of Economy, Organizations, and Industry
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