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Journals
Management Dynamics in the Knowledge Economy
Volume 10 (2022): Issue 2 (June 2022)
Open Access
Shift from Product Innovation Strategy to Marketing Innovation Strategy to Add Value to the Firm
Fatima Bouhelal
Fatima Bouhelal
University of Mascara
Mascara, DZ
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Bouhelal, Fatima
and
Lakhdar Adouka
Lakhdar Adouka
University of Mascara
Mascara, DZ
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Adouka, Lakhdar
Jun 16, 2022
Management Dynamics in the Knowledge Economy
Volume 10 (2022): Issue 2 (June 2022)
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Published Online:
Jun 16, 2022
Page range:
167 - 178
Received:
Jan 04, 2022
Accepted:
Apr 27, 2022
DOI:
https://doi.org/10.2478/mdke-2022-0012
Keywords
product innovation strategy
,
marketing innovation strategy
,
adding value
,
Algerian SMEs
,
SPSS analysis
© 2022 Fatima Bouhelal et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
