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The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing

Melissa Hernandez
Melissa Hernandez
   | Dec 02, 2021
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Published Online: Dec 02, 2021
Page range: 38 - 41
DOI: https://doi.org/10.2478/mcj-2018-0010
© 2018 Melissa Hernandez, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.

eISSN:
2631-987X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Industries, Consulting, Inhouse-Consulting, Internal Audit, Business Informatics, Information Management
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