<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.</p>
</abstract>

This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.

The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing

Management Consulting Journal

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own...

The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing

Published Online: Dec 02, 2021

Page range: 38 - 41

DOI: https://doi.org/10.2478/mcj-2018-0010

© 2018 Melissa Hernandez, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.